10 Best Posts of 2010

10 Best Posts of 2010

Far and away one of the best blog posts I wrote this year was on the new 4’c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year.

I hope you enjoy it …

  1. 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. The four P’s were created mainly to describe the ideal “marketing mix.”
  2. 4 P’s to Social Media Marketing – Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing.
  3. Fire your Director of Social Media! – At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!”
  4. Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”
  5. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer.
  6. Using Content to Build Trust in B2B Marketing – In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.
  7. LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results.
  8. Social Media Budget Ratio in B2B Marketing – In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts.
  9. How to Choose a Social Media Listening Platform for B2B Marketing – In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity …
  10. B2B Marketing: Trust + Community = ROI – Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

4 C’s of B2B Marketing

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