Buzz Factor – HIGH – Each time I visit mainland China and see the technology vendors there – both multinationals and indigenous Chinese firms – I come away impressed. But can you pass this simple Buzz test? Name me ONE Chinese technology company. Ok, you pass – Lenovo (with thanks to Big Blue, which is [...] [...]

Buzz Factor – HIGH – I found this little Buzz gem in B2B Marketing magazine 3/13/06. Check out the Buzz Factor this consumer products company got using the blogosphere to do its customer research: Hughes, a St. Louis-based channel-marketing agency, sniffed out about 20 active home decorating bloggers. And for three months, it listened. More [...] [...]