June, 2006 | Marketing Darwinism

Is getting Green your key to getting Buzz??

Green is the new Black, and tech vendors — just like fashion designers — are trying to cash in on this latest trend. That means developing batteries, chips and computers that are less power hungry and more eco-friendly. Tech vendors including Advanced Micro Devices, Hewlett-Packard, IBM and Sun Microsystems have joined forces to create an [...] [...]

A new social media tool: Skypecasts!

Web phone-calling company Skype (now part of eBay) is bringing online social networking to the masses. It’s unveiling a service that allows groups of up to 100 people to hold spontaneous conversations online. The international calling service, which has signed up 100 million users and is adding 200,000 more a day, said it is previewing [...] [...]

Was Harry Houdini a Buzz Marketer??

Well check out this story I found in one of my 7-year-old son’s books … Houdini came up with a terrific Buzz way to promote his act in the early years of his fascinating career. Whenever he and his wife Bess arrived in a new town, Harry would pay a visit to the local police [...] [...]

Waiter – There’s IM In My Ad!

This week, Atlanta-based startup, ContactAtOnce! announced that it’s added new features to its “presence-aware” marketing service, which it says can help increase lead conversions by as much as 25%! What is presence-aware marketing? Well, just as Instant Messenger (IM) users can check to see which of their buddies are online, presence-aware-enabled ads, listings and landing [...] [...]