I’m sure you’ve noticed how Wikipedia entries have risen in Google’s page-ranking system. The results of many searches now include a Wikipedia page in the first few hits.
There are several reasons for this. One is the sheer size and comprehensiveness of the online encyclopedia (1.6 million articles!). Second is the trend by bloggers, when […]
U of Maryland journalism dean Thomas Kunkel recently offered a great description of the Internet that applies even better to blogs. Said Kunkel, “The Internet today is like the American West in the 1880s. It’s wild, it’s crazy and everybody’s got a gun,”
Blogging IS the Wild West. There really are no rules yet!
Wanna see the future of mobile phones, check out Japan; wanna see the impact of broadband internet connections, check out South Korea, wanna see the future of online advertising, check out Britain.
Why Britain? In the British online-advertising market the internet accounts for 14% of a companies’ total spend on advertising in Britain, compared with […]
Jack Welch is arguably the most talked about and widely emulated manager in business history. He’s used his uncanny instincts and unique leadership strategies to run GE, the most complex organization in the world, increasing its market value by more than $400 billion over two decades.
I had the chance to interview Jack Welch at […]
I have heard of Wine Tasting but Domain Tasting?? Ask Verizon’s legal team who found hundreds of new sites that use variations of Verizon’s name. A simple Google search uncovers domain names such as verizonpicture.com, vorizonringtone.com, and varizoncellularphone.com. But none of the sites has anything to do with Verizon!! They’re registered by small independent companies […]
The virtual world of Second Life has become a hot topic of discussion among marketers. But Second Life isn’t a game; it is a medium in which like-minded people meet inside a global environment and ponder common issues. The appeal for marketers is clear; more than 1.7 million tech-savvy men and women with a median […]
Sun Microsystems broke virtual ground as the first Fortune 500 company to hold a full-scale media event in the online world of Second Life.
Sun Chief Researcher John Gage appeared in this online world in the form of an avatar, to launch the company’s official presence in Second Life, debut its new virtual Sun Pavilion […]
With all the hype about Google’s purchase of YouTube – I think we are in for an onslaught of innovative upstarts dishing up video.
Take something as basic as how you track down specific clips. Getting video search right is critical because the technology is still primitive. Upstarts like Blinkx and TVEyes, are looking for […]
Sparks Steak House in Midtown Manhattan, early spring 2006. A bottle of J Russian River Pinot Noir. A discussion with a good friend who’s a magazine publisher about declining page advertising and how to offset it by increasing online page advertising.
A couple of hours later we had the answer. Instead of having his team […]
It’s interesting to see the developments of Second Life and the potential power of this as a marketing channel. Virtual worlds have many marketers considering product placement in video games and beyond. Studies suggest that well-designed placements in games are more effective than placements on television or in films because, in a game’s immersive environment, […]