A Podcast with Robert Scoble on Communities, Social Media, Twitter and More

Ubёrblogger Robert Scoble is truly one-of-a-kind. For those who don’t know him, he gained fame as a technology evangelist at Microsoft and then quickly became the company’s most outspoken and influential blogger. He now interviews people like Bill Gates for his blog, and the worldwide media watch his every move.

I got a chance to […]

Communities at Microsoft, a podcast with Sean O’Driscoll

You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been “How to Start a B2B Community” with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I should interview next. He pointed me to Sean O’Driscoll at […]

Manipulating Viral Buzz

The move to bring a measure of predictability to the still-unpredictable world of viral marketing is being driven by clients. They are trying to balance the risks inherent in a new marketing medium with the need to prove return on investment.

There is still debate over what constitutes a true viral campaign. Some feel it’s […]

Where is Social Media heading, a podcast with Chad Stoller

One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital communications agency.

I conducted an interview with Chad Stoller, Organic’s Executive Director of Emerging Platforms, to discuss the direction of social media as seen through his eyes […]

MINI Cooper Redefines Integrated Marketing

Sometimes for inspiration as a B2B marketer I look to our brethren in B2C marketing. Here’s one example worth bringing back for your consideration.

Situation: MINI Cooper wanted to promote a new 2007 model that has only a few improvements on the outside, but major upgrades on the inside. Television and print ads would do […]

Marketing in a Wikinomics World, a podcast with Don Tapscott

I love my iPod, but apparently so do scores of tenacious hackers. These rogues have created a number of iPod hacks even though Apple hasn’t opened its architecture. The iPod’s closed architecture is good at keeping competitors at bay. But it also limits what users can ultimately do with the device.

But here’s the real […]

150-Person Work Teams Are Dead

In his book The Tipping Point, Malcolm Gladwell cited the “Rule of 150.” The rule states that 150 is the maximum number of individuals with whom we can have a “genuinely efficient work relationship.” At that size, orders can be implemented and unruly behavior controlled on the basis of personal loyalties and direct contact.

“With […]

Search vs. Social Media, a podcast with Adam Lavelle

Search engine marketing has become a mainstay of any marketing department and a must-have in any integrated marketing plan. But did you ever wonder what all the new social media is going to mean for the search engine marketing industry? Good, then this podcast is for you!

I conducted an interview with Adam Lavelle, Chief […]