Sometimes for inspiration as a B2B marketer I look to our brethren in B2C marketing. Here’s one example worth bringing back for your consideration.
Situation: MINI Cooper wanted to promote a new 2007 model that has only a few improvements on the outside, but major upgrades on the inside. Television and print ads would do […]
I love my iPod, but apparently so do scores of tenacious hackers. These rogues have created a number of iPod hacks even though Apple hasn’t opened its architecture. The iPod’s closed architecture is good at keeping competitors at bay. But it also limits what users can ultimately do with the device.
But here’s the real […]
In his book The Tipping Point, Malcolm Gladwell cited the “Rule of 150.” The rule states that 150 is the maximum number of individuals with whom we can have a “genuinely efficient work relationship.” At that size, orders can be implemented and unruly behavior controlled on the basis of personal loyalties and direct contact.