“Listening is a really underrated marketing strategy” said Diane Hessan of Communispace during our podcast.
As you have told me by your responses to my content – communities are very important to you. Or perhaps you are thinking about implementing one or doing your own investigation of communities.
Well then you need to check out […]
This was one of the most shocking and provocative statements I heard at last weeks World Innovation Forum by HSM.
I think I might have even gasped when I heard him say that, but he wasn’t saying it just to be provocative. What he meant was that it could be successful as a product but […]
The opening speaker last week at the World Innovation Forum was Clayton Christensen, a Harvard Business School professor in Strategy and Innovation. In his speech Clayton discussed the principles of his two books: The Innovator’s Dilemma and The Innovator’s Solution.
When you listen to Clayton speak about the dynamics of a strategic market such as […]
Last week (after I recorded a podcast with Malcolm) I got to hear him address an audience of ~500 people at the World Innovation Forum. This speech was not his usual The Tipping Point or Blink related speech. This was new material!
The essence of this speech was on Innovation (of course) but specifically innovators […]
Go to Portland, Oregon, and you’ll find everyone there talking about Voodoo Doughnut. They talk about the caffeinated doughnut. The chocolate-glazed chocolate doughnut rolled in Cocoa Puffs cereal. Or the voodoo-doll-shaped doughnut that bleeds raspberry filling when impaled with a pretzel pin.
Then there’s Innocent. The UK company launched a campaign called “Supergran,” in which […]