I’ve been following The Marketing Technology Blog by Douglas Karr, and I’m in awe of him and his natural blogging ability. He blogs on his topic daily, sometimes more, and produces really well thought out posts. As a result, he has built a strong following on his blog that is rivaled by very few. And […]
In a post a few weeks back I took a stab at measuring the ROI of blogs (trackback to that post). Since then I’ve uncovered a few more ideas that might be helpful to anyone building a business case for a blog, or someone who built a grass roots blog and is looking for continued […]
Lots of companies are setting up shop in Second Life. But others might prefer to have their own world (just as they have their own website), rather than just an island in someone else’s. Multiverse says that companies are starting to create worlds for training simulations, business collaboration, and disaster modeling.
Companies that create their […]
CMO Study Not Fair To Pro Marketers
CMOs have been the shortest tenure of its C suite peers
Wikis in CIO Magazine | Socialtext Enterprise Wiki
Socialtext does a great job in exploring the Enterprise Wiki
Some Diggers Seek Alternatives: 6 Interesting Ones
Looking to make your own Digg on your […]
In a recent interview with Douglas Karr over at The Marketing Technology Blog, he told me about the blog tipping program he has going on.
Doug tells his readers that whoever posts this – Get your Blogging Tips from Douglas Karr at The Marketing Technology Blog on their blog, and then leaves a note in […]
It’s becoming clear to me that Web 1.0 statistics won’t work in a Web 2.0 world. Measuring “engagement” is rapidly becoming the new “black” in Web stats.
But there is no single button that gives you a clear picture of engagement. Or is there??
Engagement tends to be a much broader endeavor than marketers have […]
Newswireless.net claims that AT&T has activated 600,000 iPhones, and as a result believes that Apple will hit one million iPhone sales. So you would expect the marketing departments of the iPhone competitors to be cranking up the volume on their products to neutralize some of the iPhone frenzy. So let’s take a look at what […]