Many organizations continue to suffer from information pain points – information overload, too little information, siloed information, or overflowing email that is worthless to many in the organization. RSS is gaining traction within organizations to help ease the pain, so here are some ideas for using it exclusively inside your firewall: RSS for SalesTrack leads, [...] [...]
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How Madison Avenue Is Wasting Millions on a Deserted Second LifeI hate to say I told you so but …Second Life, web2.0 community How To Track RSS Subscriptions Using Google Analytics | Andy Beard – Niche MarketingMust read from Andy Beard on understanding RSS subscriber behavior by using Google analyticsRSS RSS versus Email: A Marketing [...] [...] I’ve been following The Marketing Technology Blog by Douglas Karr, and I’m in awe of him and his natural blogging ability. He blogs on his topic daily, sometimes more, and produces really well thought out posts. As a result, he has built a strong following on his blog that is rivaled by very few. And [...] [...] In a post a few weeks back I took a stab at measuring the ROI of blogs (trackback to that post). Since then I’ve uncovered a few more ideas that might be helpful to anyone building a business case for a blog, or someone who built a grass roots blog and is looking for continued [...] [...] Web Strategy by Jeremiah » A way to measure influence? See this Social Media IndexHere is a good follow on to my podcast on Measuring Engagement by Jeremiah OwyangSocial Media Blog Business Summit » John Furrier explains how the iTunes podcast catalog worksGreat podcast on understanding iTunes and how the listings workPodcasting Decker Marketing: Tips [...] [...] Lots of companies are setting up shop in Second Life. But others might prefer to have their own world (just as they have their own website), rather than just an island in someone else’s. Multiverse says that companies are starting to create worlds for training simulations, business collaboration, and disaster modeling. Companies that create their [...] [...] CMO Study Not Fair To Pro Marketers CMOs have been the shortest tenure of its C suite peers Wikis in CIO Magazine | Socialtext Enterprise Wiki Socialtext does a great job in exploring the Enterprise Wiki Some Diggers Seek Alternatives: 6 Interesting Ones Looking to make your own Digg on your site – here are [...] [...] In a recent interview with Douglas Karr over at The Marketing Technology Blog, he told me about the blog tipping program he has going on. Doug tells his readers that whoever posts this – Get your Blogging Tips from Douglas Karr at The Marketing Technology Blog on their blog, and then leaves a note in [...] [...] It’s becoming clear to me that Web 1.0 statistics won’t work in a Web 2.0 world. Measuring “engagement” is rapidly becoming the new “black” in Web stats. But there is no single button that gives you a clear picture of engagement. Or is there?? Engagement tends to be a much broader endeavor than marketers have [...] [...] |
 Marketing Darwinism by Paul Dunay is licensed under a Creative Commons Attribution 3.0 United States License |
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