How NOT to pitch a blogPR and Blogging dont necessarily go hand and hand – Lee Odden makes some suggestions to PR professionals on how to pitch a blog correctly(tags: Blogging, Blogs) 10 Tips for Keeping Your Blog FreshLewis Green gives some great tips to bloggers of all ages – whether you are a beginner [...] [...]
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During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school’s Innovation and Entrepreneurship Group, had some interesting things to say about how the Web, particularly Web 2.0, will change the face of innovation. The notion [...] [...] Vespa Go Green Video ChallengeVespa is doing a great job with viral / buzz marketing around their scooters. In NYC I got a free parking for life coupon at selected locations in the city – if I bought a new scooter(tags: advertising, Viral Marketing, Buzz Marketing) The ROI of Website Redesigns per ForresterTom Pick boils [...] [...] I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with B2B marketers, Tom was one of our first responders. [...] [...] What the Web Strategist should know about FacebookMaster Web Strategist Jeremiah Owyang examines what web marketers need to know about Facebook and how to make it work for them(tags: Facebook, Web2.0, Buzz Marketing) Web users reading more, saying less, study saysI think this is spot on – the amount of new media on top of [...] [...] Dear Dad, Thank you for being my mentor. You teach me almost everything I need to know and have all the qualities of a mentor. You are smart, nice, patient, and helpful. I needed help when I first started sailing, and you showed me how to do it. You showed me the lines, parts of [...] [...] It’s an Ad, Ad, Ad, Ad World – by Digitas Digitas plan is to — “build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show” – now thats Web 2.0 thinking! [...] [...] I took my two boys (ages 8 and 12) to a Triple-A baseball game recently, and I was impressed by the amount of fan interactivity and the superb integration efforts of some advertisers. Example 1: The announcer called out a car license plate (as routinely happens), leading some fan to think he or she had [...] [...] As director of business development for KnowledgeStorm, Matt Lohman identifies new channels for marketing and helps clients leverage those channels. Which is why Web 2.0 makes a great addition to KnowledgeStorm’s existing toolbox for B2B marketers. I had a chance to interview Matt along with Robert Lesser, president of Direct Impact Marketing. Robert and I [...] [...] |
 Marketing Darwinism by Paul Dunay is licensed under a Creative Commons Attribution 3.0 United States License |
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