Why IT is from Mars & Marketing is from VenusWith all the new Web 2.0 applications popping up all over this has to be a big issue in any organization(tags: web2.0) What Good is Second Life?Drew raises some great points and observations for anyone considering Second Life(tags: Second Life)Is Google Alerts Better Than RSS?Using Google [...] [...]
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Quite frankly, many brands are. So don’t be surprised to discover the answer is yes. Forget technology for just a moment. Look at really basic consumer things like pizza shops, ice cream shops or even grocery stores. How’s that for a sea of sameness? You could argue that pizza shops, ice cream shops and grocers [...] [...] How to Get Your Company Listed on Wikipedia, Part II: Damage Control Excellent article that you may want to keep as reference material for the future. Like the Yellow Pages we should all eventually have a listing of our companies on Wikipedia and correction of factual errors will be important(tags: Wiki, Wikipedia, Wikis) Tips For [...] [...] Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media. That’s why I assembled a team I call the InformationWeek “Power Trio,” who could help me (and [...] [...] Will The Ad Slowdown Reach The Web?OM brings out the latest data on advertising but my belief is that this is a short term pull back in a long term stampede toward more online advertising.(tags: Internet Marketing) Applying a Social Computing Strategy to the entire Product Life cycleJeremiah does it again! – he looked at [...] [...] Joan Damico runs a blog called the Integrated Marcom blog and a newsletter called the Integrated Marcom Minute. Her work with her clients spans everything from writing copy to helping them experiment with Web 2.0 tools. Joan was also one of the first responders to our Web 2.0 tools survey, and her experience with her [...] [...] Even the president of CBS Interactive thinks syndication of content is big. In a recent Wall Street Journal interview, Interactive president Quincy Smith explained CBS’s smarter-than-most strategy for a distributed media economy. “We can’t expect consumers to come to us,” he said. “It’s arrogant for any media company to assume that.” “This is the way [...] [...] Survey says more women blogging than men as blogs hit mainstreamInteresting results and demographics, I liked the part about what percent of Americans know of blogging, vistied a blog and what percent have a blog(tags: Blogs Blogosphere, Blogging) Where B2B Marketers Get Leads, New StudyGreat data point on how many marketers use their website for [...] [...] |
 Marketing Darwinism by Paul Dunay is licensed under a Creative Commons Attribution 3.0 United States License |
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