Quite frankly, many brands are. So don’t be surprised to discover the answer is yes.
Forget technology for just a moment. Look at really basic consumer things like pizza shops, ice cream shops or even grocery stores. How’s that for a sea of sameness?
You could argue that pizza shops, ice cream shops and grocers […]
Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media.
That’s why I assembled a team I call the InformationWeek “Power Trio,” who could help me (and […]
Joan Damico runs a blog called the Integrated Marcom blog and a newsletter called the Integrated Marcom Minute. Her work with her clients spans everything from writing copy to helping them experiment with Web 2.0 tools.
Joan was also one of the first responders to our Web 2.0 tools survey, and her experience with her […]
SiriusDecisions recently released a report on Field Marketing 2.0 that evolves the principles created in Field Marketing 1.0.
The key differences are: a tighter connection to sales, processes to support that connection, technology as a backbone for those processes, and metrics that justify spending and prove the impact to sales, executive management and even the […]
Building a community online is like building a business. You have to take all the right steps if you want to succeed long term. Community building also shouldn’t be thought of as a marketing campaign, which implies a beginning and an end. Communities are much longer term.
I believe it’s presumptuous to think we can […]