2007 December | Social Media Darwinism

Facebook Marketing Success Stories for Businesses

Facebook says its membership stands at 55 million active users worldwide and it hosts more than 100,000 pages for businesses. So as marketers, many of us are looking to find a repeatable formula to use on Facebook.

But it is still too early. For now, we need to read the tea leaves of early adopters. Here [...]

Make Money with Podcasting

The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts – much like existing media such as TV and radio.

But some very successful companies have ignored this strategy. They have developed their own business model [...]

Virtual Events: What should you be doing?

Imagine an event where all the content is delivered online, either “live” or recorded. This “virtual event” is delivered with an easy-to-use, game-like interface, and it includes features for social networking.

Unisfair, a company based in Menlo Park, Calif., is offering a virtual event product and service that can revolutionize how we deliver information to large [...]

Is ROI killing marketing?

During a recent panel discussion I participated in at the Convergence 2007 event, I started to realize that ROI is dictating certain types of behavior by marketers. Looking at any marketing expense purely from an ROI perspective would lead you to NOT do certain types of things.

For example, consider internal branding campaigns. With little to [...]