Content Marketing the Next Big Thing – a podcast with Joe Pulizzi

Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as “sharing” in the content realm.

These days, content marketing is more art than science. That’s why Joe Pulizzi put together a blog and business bookmarking […]

Influencers Shminfluencers – a podcast with Duncan Watts

Personally I am a big fan of Malcolm Gladwell’s book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, “Is the Tipping Point Toast?”

The article has prompted numerous authors and observers to weigh in on the topic in the blogosphere:

Social Media Top […]

There Is No “Campaign” in Social Media

When marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

This kind of thinking creates a danger zone for marketers when it comes to social media. Let […] – Solving the Challenges of Corporate Blogging

How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?

Andy Sernovitz, with input from early participants like Sean O’Driscoll from Microsoft […]

Marketing Needs to Prepare for the Distributed Web

Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it’s easier to implement functionally important applications without knocking on the CIO’s door to ask permission. And it’s great news for these aps from a speed and timing perspective.

But it opens […]

Making Sense of Emerging Marketing Trends – a Podcast with Sree Sreenivasan

You can’t pick up a magazine these days and not see the words: Web 2.0. Social networks. Social media. Mobile computing. And the list goes on.

But how do you make sense of these emerging trends in marketing??

Well look no further!! Through the help of a good friend I was introduced to Sree Sreenivasan, […]