Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as “sharing” in the content realm.
These days, content marketing is more art than science. That’s why Joe Pulizzi put together a blog and business bookmarking […]
How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?
Andy Sernovitz, with input from early participants like Sean O’Driscoll from Microsoft […]