More and more these days it seems that the raw material for technology firms is less and less the silicon chip (oh so 1990). Instead, the startup has replaced those tiny wafers in the 21st Century.
This leads us to a much more specialized type of startup company – one that can form around discrete […]
Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.
Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, company reputation is available to everyone. It […]
Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how can you really optimize the relationship between Sales and Marketing?
This podcast is the first in a series we’ve set up along with B2B marketing […]