The folks at Bulldog Solutions compiled the Q&A session from a live Webinar I did last week with them called “A Case Study: Improving Lead Quality and Quantity” with the American Marketing Association.
Lead nurturing is something I am very passionate about and feel marketers need to start embracing more. A recent Forrester study cited […]
When marketers design a marketing campaign – we typically design them for “rational” buyers. But do buyers ever act rational?
And what about us?
When we make decisions we think we’re in control and making rational choices. But are we?
Dan Ariely a faculty member at MIT’s Sloan School of Management and member of the […]
My wife loves to travel, and spring break for my kids is always the perfect excuse to get away. But this time was different; for over a year my wife had been planning a trip to Turkey with a family we tend to travel well with.
Of course April is always a busy time in […]