Personality Not Included – a podcast with Rohit Bhargava

What if you placed a call to GM and the CEO answered the phone? You would think perhaps this company is too small to suit my needs. This is why the bigger a company gets the more faceless they become because they layer on infrastructure to foster a certain perception. But new media changes that [...] [...]

May 27th, 2008 | Category: Branding, Buzz Marketing, Podcast, Social Media | One comment

Riding the Groundswell of Social Media – a podcast with Charlene Li

Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way [...] [...]

May 18th, 2008 | Category: Buzz Marketing, Podcast, Social Media | One comment

The End of Command and Control Branding

For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on every wall and train [...] [...]

May 14th, 2008 | Category: Branding, Social Media | 10 comments

No Leads get Left Behind

The folks at Bulldog Solutions compiled the Q&A session from a live Webinar I did last week with them called “A Case Study: Improving Lead Quality and Quantity” with the American Marketing Association. Lead nurturing is something I am very passionate about and feel marketers need to start embracing more. A recent Forrester study cited [...] [...]

May 12th, 2008 | Category: Lead Generation, Lead Nurturing | 13 comments

Oh Behave! – Hidden Forces that Shape Irrational Behavior

When marketers design a marketing campaign – we typically design them for “rational” buyers. But do buyers ever act rational? And what about us? When we make decisions we think we’re in control and making rational choices. But are we? Dan Ariely a faculty member at MIT’s Sloan School of Management and member of the [...] [...]

May 4th, 2008 | Category: Advertising, Behavioral Targeting, Branding, Podcast | One comment

Turkey and the Internet

My wife loves to travel, and spring break for my kids is always the perfect excuse to get away. But this time was different; for over a year my wife had been planning a trip to Turkey with a family we tend to travel well with. Of course April is always a busy time in [...] [...]

May 1st, 2008 | Category: Internet | 3 comments