Web 2.0 Expo – cool stuff seen on the floor of the show

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo

Ascentium – A model for the agency of the future

I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed […]

Social Branded Applications – build it once and leverage on several social networks

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo

Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

Social Network have all opened up their platforms which means that brands have cost effective access to […]

“Bored at Work” Network – a Web 2.0 Expo presentation by Jonah Peretti

Why do some ideas go viral and others don’t?

People who are “bored at work” are a network bigger than any major network: CBS NBC etc

If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can make a huge impact […]

Privacy in a Data-Deluged World

Drop.io‘s CEO Sam Lessin presented “A Brief History of Privacy in this Data-Deluged World” at the Ignite II kick-off of Web 2.0 in NYC.

I loved Sam’s thought captured in the following quote: “For the first time in history it is now cheaper and easier for people to be public than to be private. What […]

Yodle: Managing the Long Tail for the Long Tail!

Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!

However, most small businesses today still don’t have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don’t […]

Blogging from the World Business Forum

Whenever September rolls around I always get excited about 2 things – fall sailing and attending the World Business Forum at Radio City in New York. For the past two years I have been going and listening to leaders such as Malcolm Gladwell, Clayton Christensen, Rudy Guliani, Chris Anderson and Jack Welch to name a […]

Marketing’s Customers: an Oxymoron or Reality??

They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain …

If you are like me working to drive thought leadership out of our organization and into the hands of would […]

Does your definition of "interactive" make the top 3?

Sharon McCarthy recently conducted an interesting survey of MENG members

Executive Summary –

Here are the top definitions for the word “interactive”, although if you look through the entire list, you could probably group more of the items together….but for our purposes it worked.

Just a couple of observations:

1. It’s amazing how rich this […]

Using FriendFeed for Aggregating Conversations – a podcast with Jesse Stay

Sometimes I have to admit it is hard to keep up with all the new advances in Social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted source.

Enter Jesse Stay – Facebook developer and guru, a […]