Redefining the Role of the CMO

Highlights of a Panel at the Media Convergence Forum featuring:

Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak
Russ Klein – President Global Marketing Strategy, Burger King
Nicholas Utton – CMO, E-Trade Financial

Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

What the CMO role mean to each of you?

Jeff – [...]

October 29th, 2008 | Category: Advertising, Branding, Content Marketing, Strategy, Web 2.0 | 6 comments

TV is Dead – but that’s good news for the Marketer!

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum

Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)

Since 1985 the number of channels has grown 6X – causing viewership hours [...]

October 28th, 2008 | Category: Advertising, Media, Online Advertising, TV | 7 comments

Vlogging with Doug Simon

Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.

I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more [...]

October 27th, 2008 | Category: Buzz Marketing, Conversational Marketing, Videocasting, Web 2.0 | 3 comments

Using Email to Improve Profit

Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.

Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email [...]

October 21st, 2008 | Category: email Marketing, Interactive Marketing, Podcast, ROI | 3 comments

Going Green with Facebook

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the topic.

We launched a contest on Facebook to gather [...]

October 16th, 2008 | Category: Crowdsourcing, Facebook | 9 comments

Digital Signage – the Next Big Thing

Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially “the next big thing” for a lot of marketers. In a recent Razorfish survey it was ranked [...]

October 13th, 2008 | Category: Advertising, Buzz Marketing, Digital Signage, Innovation, Interactive Marketing, Mobile, Social Media | 5 comments

Putting in place a Virtual Events strategy

If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events – but I was never truly enamored with Second Life and was not in favor of it for business from the start (must have been that scary looking penguin that tried to [...]

October 7th, 2008 | Category: Events, Interactive Marketing, Podcast | 5 comments

Media Budget Ratio: How much should B2B companies spend on Media?

How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (link to full report)

But [...]

October 6th, 2008 | Category: Advertising, Media | 15 comments

Content IS your Brand

Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what’s the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social [...]

October 1st, 2008 | Category: Content Marketing, Web 2.0 | 7 comments