Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.
This should be the group that drives the company, that sells the marketing vision and message internally, and if that […]
I think Seth Godin outlined Marketing’s Catch 22 best in his book The Purple Cow – (and I am paraphrasing here) – when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.
As marketers we are so often faced with the dilemma of […]
Stop everything you are doing and listen to this podcast!
Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast.
Sometimes you meet someone so passionate about something that it’s contagious and if you listen […]