Top 10 Marketing Predictions for 2009

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 – see the full list of 42 predictions here.

Here is what I would consider the Top 10 predictions from that list David Letterman style.

The Top 10 Marketing Predictions for 2009

Number 10 – Smart […]

Who is doing Major Corporate Events?

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops.

Interestingly enough he reported their business was off dramatically in […]

Brands that Tweet

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.

If you are thinking about whether your […]

How to create your own Personal Brand?

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective.

But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the […]

CMO of the Future

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope […]

C Level Tweeters

The following is a list of confirmed C Level Executives that are using Twitter.

If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP – please send me – full name, title, agency/firm, and […]

How to develop Thought Leaders

These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the thought leadership actually drive the […]

Social Media Budget Ratio

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget?

Great question Scott and you inspired me to write this post. So here it goes.

The cost of the technology used […]