My Blog got me a New Job and a Book Deal!

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the [...] [...]

February 27th, 2009 | Category: Blogging, Buzz Marketing, Personal Branding, Social Networking | 18 comments

Social Media is better for the Consideration Phase

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers, I couldn’t help myself. According to the chart which shows the results of over 200 surveys taken by services buyers – the top 3 ways buyers become Aware [...] [...]

February 25th, 2009 | Category: Buying Cycle, Social Media | 6 comments

More Thoughts on Thought Leadership

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my [...] [...]

February 23rd, 2009 | Category: Content Marketing, Podcast, Thought Leadership | 3 comments

Facebook as the Media

An interesting trend has started to happen with Facebook lately – Media events are turning into Facebook groups! Sure everyone friended Chesley Sullenberger after he successfully landed his US Airplane in the Hudson or friended Michael Phelps after he (fill in the blank) But 2 media worthy events – this week – have both turned [...] [...]

February 17th, 2009 | Category: Buzz Marketing, Facebook, PR | Comment

World Wide Rave – Works!

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands [...] [...]

February 16th, 2009 | Category: Buzz Marketing, Content Marketing, Interactive Marketing, Lead Generation, Lead Nurturing | 5 comments

Personal Brand Organization Tips

Ok so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep it fresh. Here are a few tips for keeping your personal brand clean, organized and synchronized. Monitor Tons have been written about monitoring technologies for [...] [...]

February 4th, 2009 | Category: Personal Branding | 4 comments

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in [...] [...]

February 2nd, 2009 | Category: Buzz Marketing, Podcast, PR | One comment