Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my […]
An interesting trend has started to happen with Facebook lately – Media events are turning into Facebook groups!
Sure everyone friended Chesley Sullenberger after he successfully landed his US Airplane in the Hudson or friended Michael Phelps after he (fill in the blank)
But 2 media worthy events – this week – have both […]
In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands […]
Ok so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep it fresh. Here are a few tips for keeping your personal brand clean, organized and synchronized.
Tons have been written about monitoring technologies […]
Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business […]