Avaya makes Business Communications more Social

It’s a very exciting day for me here at Avaya. We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the [...]

March 31st, 2009 | Category: Communications, Facebook, Social Media, Social Networking | 4 comments

The Future of Advertising is one word ...

Contextual

Now I know this isnt such a new statement – but consider these clues …

When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release [...]

March 25th, 2009 | Category: Advertising, Branding, Content Marketing, Interactive Marketing, Online Advertising | 11 comments

Facebook MythBusters

Would you ever have imagined that your relationship status determines whether or not you’re likely to use a Facebook app? Me neither! And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Nope. Not true.

BLiNQ Media just released an unprecedented white [...]

March 23rd, 2009 | Category: Facebook | One comment

With Facebook Pages – Who needs a Website?

I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn’t help but ask if they had plans to set up on Facebook as well.

Right now, I have Facebook on the brain. As you may recall I am in [...]

March 17th, 2009 | Category: Facebook, Social Media, Social Networking | 24 comments

Personal Brands RULE on Social Networks

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction [...]

March 16th, 2009 | Category: Blogging, Branding, Facebook, Social Media, Social Networking | 3 comments

Social Media Expert: How long does it take to become one?

So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a [...]

March 9th, 2009 | Category: Social Media | 28 comments

Spray and Pray Marketing 2.0

No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media.

So the game is changing right before our eyes! If you are pursuing a [...]

March 4th, 2009 | Category: Blogging, Content Marketing, Social Media | 7 comments