If I had a dollar …

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don’t we all). I [...] [...]

April 28th, 2009 | Category: Branding, Content Marketing, Lead Generation, Lead Nurturing, Strategy | 13 comments

Facebook Marketplace – Time to take another look

I am sorry I haven’t updated my blog in a while – with my new job and writing the book on weekends – spare time has been even more at a premium! But this weekend while writing a chapter of Facebook Marketing for Dummies I was very impressed by the Marketplace on Facebook. The old [...] [...]

April 21st, 2009 | Category: Facebook | One comment

Going from Me 1.0 to Me 2.0

In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best [...] [...]

April 9th, 2009 | Category: Personal Branding | One comment

Social Media speeds Onboarding

I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. One of the things I was pleasantly surprised to find in the first [...] [...]

April 7th, 2009 | Category: Personal Branding, Social Media, Social Networking | 8 comments