Forget Audience Segmentation – Segment by Conversation!

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to experiment with Social Media fell into the trap of implementing the latest “shinny object” which naturally over-focused them on the technology rather […]

Why you need to build your Social Capital?

So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your […]

Ways to spend your Social Capital

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social, you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and […]

When will Amazon go Social?

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me.

There was a section on books that were “Frequently Bought Together” with my book. Obviously it lists Facebook for Dummies and […]