2009 December | Social Media Darwinism

10 BtoB Marketers Predictions for 2010

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not [...]

Making Sense Out of All this Data!

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers

3.6 zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. (One zettabyte [...]

Inbound Interaction Management (IIM)

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Given the pervasive nature of the [...]