Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...] [...]

January 28th, 2010 | Category: Blogging, Buzz Marketing, Communications, Communities, Inbound Marketing, Interactive Marketing, Media, PR, Social Media, Twitter | 16 comments

Why is Google Scared and What it means for B2B Marketing!

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. When you think about the search behavior of the average person online – we are mostly conditioned [...] [...]

January 26th, 2010 | Category: Advertising, Content Marketing, Interactive Marketing, Media, Mobile, Online Advertising, Pay Per Click, Search | 14 comments

The 4 P’s to Social Media Marketing

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it [...] [...]

January 21st, 2010 | Category: Advertising, Branding, Buzz Marketing, Content Marketing, Inbound Marketing, Interactive Marketing, Lead Generation, Lead Nurturing, Social Media, Strategy | 23 comments

The 4 C’s of B2B Marketing

We’ve all heard about the four P’s of marketing. Product Price Placement Promotion The four P’s were created mainly to describe the ideal “marketing mix”. The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. I would argue this killer combo of marketing is mainly for [...] [...]

January 19th, 2010 | Category: Branding, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing, Sales, Social Media, Strategy, Thought Leadership | 49 comments

Sharing is how you build a Brand

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.” And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to [...] [...]

January 14th, 2010 | Category: Blogging, Branding, Content Marketing, Facebook, Inbound Marketing, Lead Generation, Social Media, Social Networking | 5 comments

What you can learn from Mister Splashy Pants?

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. [...]

January 12th, 2010 | Category: Buzz Marketing, Cause Marketing, Crowdsourcing, PR, Social Media | 3 comments

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. But for B2B [...] [...]

January 7th, 2010 | Category: Enterprise 2.0, Lead Generation, Search, Social Media, Thought Leadership, Web 2.0 | 15 comments

2010 – Welcome to the Age of Customer Service

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of [...] [...]

January 5th, 2010 | Category: Communications, Customer, Customer Support, Social Media, User Generated Content | 9 comments