Generating a Buyer Persona with Facebook Advertising

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed [...] [...]

March 30th, 2010 | Category: Advertising, Behavioral Targeting, Crowdsourcing, Facebook, Marketing, Social Media, Social Networking, Strategy | 17 comments

The Perfect Storm in Customer Service

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that [...] [...]

March 25th, 2010 | Category: Customer Support, Interactive Marketing, RSS, Social Media, Support | 2 comments

It pays to provide Support with Social Media

In a recent Forrester Report on “Customer Experience Pays Off as Social Media reduces Obstacles for Real Change” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. If you look deeply at the [...] [...]

March 23rd, 2010 | Category: Customer Support, Interactive Marketing, Loyalty, ROI, Social Media, Social Networking | 6 comments

How to Choose a Social Media Listening Platform for B2B Marketing

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have [...] [...]

March 18th, 2010 | Category: Blogging, Customer Support, Facebook, Interactive Marketing, Social Media, Social Networking, Twitter | 13 comments

Social Media Lead flow in B2B Marketing

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. In the last post we covered Social Media Listening for B2B Marketing and while providing [...] [...]

March 16th, 2010 | Category: Blogging, Content Marketing, Lead Generation, Lead Nurturing, Social Media, Social Networking | 10 comments

Social Media Listening for B2B Marketing

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the [...] [...]

March 11th, 2010 | Category: Blogging, Customer Support, Facebook, Social Media, Social Networking, Twitter | 17 comments

Social Media Budget Ratio in B2B Marketing

In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear [...] [...]

March 9th, 2010 | Category: Advertising, Blogging, Content Marketing, Facebook, Inbound Marketing, Interactive Marketing, Online Advertising, Social Media, Social Networking | 13 comments

Will Facebook replace your B2B Marketing email system?

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. What seemed like a pretty basic [...] [...]

March 4th, 2010 | Category: Buzz Marketing, Communications, email Marketing, Facebook, Interactive Marketing, Social Media, Social Networking | 10 comments

Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...] [...]

March 2nd, 2010 | Category: Blogging, Branding, Buzz Marketing, Communities, Content Marketing, Conversational Marketing, Inbound Marketing, Interactive Marketing, Social Media, Twitter | 11 comments