Could AT&T kill the iPhone Brand?

According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the [...] [...]

August 25th, 2010 | Category: Advertising, Buzz Marketing, Innovation, Mobile | 14 comments

Social Media – is it really mainstream in B2B Marketing?

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B [...] [...]

August 18th, 2010 | Category: Blogging, Buzz Marketing, Communities, Facebook, Innovation, Social Media, Social Networking, Twitter | 14 comments

Facebook Advertising for Dummies (Wiley)

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. And many large advertisers, [...] [...]

August 11th, 2010 | Category: Advertising, Behavioral Targeting, Facebook, Interactive Marketing | 5 comments