Is User Generated Content building a Wall between your Brand and your Customer?

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce.

So let’s dive into that for a moment …

At a recent concert I was attending at […]

November 24th, 2010 | Category: Content Marketing, Inbound Marketing, | 5 comments

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. But what’s becoming clear to me is that real time communications is essential in […]

November 17th, 2010 | Category: Customer Experience, Customer Support, Listening, Monitoring, Reputation Management, Reputation Monitoring, | Comment

Mapping Content to the Sales Funnel AND Buyer types

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is […]

November 10th, 2010 | Category: Content Marketing, Inbound Marketing, Interactive Marketing, Lead Nurturing, Thought Leadership | 12 comments

Are kids Brains Different when it comes to Social Media?

I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I […]

November 3rd, 2010 | Category: Communications, | 8 comments