Any Publicity is Good Publicity in Social Media, right?

It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain … Five years ago, a tech savvy, digitally focused company could find satisfied and unsatisfied customers [...] [...]

January 26th, 2011 | Category: Blogging, Facebook, PR, Social Media, Social Networking | 6 comments

What’s a Twintern anyway?

Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. Sure you probably heard of a Marketing Intern before … you know someone from a local college looking to learn a bit over the summer, maybe get their foot in the door of [...] [...]

January 19th, 2011 | Category: Twitter | 4 comments

News Feed Optimization (NFO) is the new SEO!

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. They spend all of the effort to get the page perfect and have it be in compliance with [...] [...]

January 11th, 2011 | Category: Advertising, Facebook, Inbound Marketing, Interactive Marketing, Lead Generation, Social Media, Social Networking | Comment

HOW TO: Grow your Facebook Page by 17% in 1 week!

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). This is a really basic technique that a number of Fan pages are still missing out on and that is … make sure your landing page for first [...] [...]

January 6th, 2011 | Category: Applications, Facebook | Comment

Innovation Games and Marketing – a match made in Heaven!

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the [...] [...]

January 4th, 2011 | Category: Gaming, Innovation | 2 comments