Social Lift is the Ultimate Rate of Change

You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times […]

Micro Targeting your Online Media

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. […]

How to Optimize your Paid Search with Social Media

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, […]

Social Media – the Next Frontier!

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand […]

Paul Dunay joins Networked Insights as the CMO

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. […]