Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We [...] [...]

June 22nd, 2011 | Category: Advertising, Behavioral Targeting, Branding, Content Marketing, Conversational Marketing, Interactive Marketing, Leadership, Marketing, Media, Online Advertising, Social Media, Social Networking, Strategy | 7 comments

Ideal Customer Persona – made with Social Data

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. What if there was [...] [...]

June 8th, 2011 | Tags: , , | Category: Behavioral Targeting, Customer, Innovation, Marketing, People, Social Media, Strategy | Comment

Small Budget – Big Impact

So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? Same dollars just more effective. [...] [...]

June 1st, 2011 | Tags: , , , , | Category: Advertising, Data Mining, Innovation, Media, Online Advertising, Pay Per Click, SEO, Social Media, Social Networking, Strategy | 2 comments