What Moneyball Teaches Digital Marketers About Winning

“Adapt or Die” – Billy Beane

Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered […]

Why 2,000 Facebook Likes Won’t Save Your Job!

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire

Does that sound like your job? I know it sounded like plenty of roles I had within major companies!

But as a Social media marketer, we believe in […]