Changes in B2B Marketing — Mad Marketing TV Ep 13

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

Recent changes in B2B marketing Influencer strategies and why they’re important Facebook’s IPO and what it means for marketers New social media tools for B2B marketers Social data and what […]

Social Intelligence adds value throughout the Stage Gate Process

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in […]

Gut Feeling or Analytics – which is better?

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted […]

What Social Data can Teach You about Audiences

My son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football […]