Using Hashtags as Strategic Objects

Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the […]

Five Signs Your Online Customers May Be Cheating on You

These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. […]