6 Things to Keep in Mind When Replatforming

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth demands, it might be a sign that it’s time to replatform—or migrate your […]

The Social-Shake-Up: A New Breed of Marketer is Coming

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) […]

Your Testing Program: Smart Ways to Get Your Team On Board

Who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? […]

More Traffic? Or More Conversions? No Contest.

The reality is, if you provide a really stellar online experience, they will want to come back, again and again. […]

Using Visual Recognition to Tap into the Consumer Mindset

Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. […]