2013 May

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6 Tips for Turning Big Data into Great Customer Experiences

The phenomenon of big data certainly comes with big promise. […]

May 29th, 2013 | Tags: advertising and marketing, B2B, Brand, Business, business strategy, Consumer, content, CRM, Customer, Data, engagement, Facebook, gyro, marketing, Marketing Strategy, Online Communities, Strategy, Technology, Twitter | Category: Behavioral Targeting, Business Intelligence, Conversion Optimization, Customer Experience, Enterprise 2.0, Interactive Marketing, Online Testing, Strategy | 22 comments

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. […]

May 22nd, 2013 | Tags: Amazon, ecommerce, in store, Testing, wal-mart, walmart | Category: Commerce, eCommerce, Strategy | 18 comments

Why CMO’s Need To Be More Involved in Ecommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. […]

May 15th, 2013 | Tags: a/b testing, CMO, CRM, ecom, ecommerce, Multivariate Testing, savvy CMO, segmentation, Strategy, Testing | Category: Commerce, Conversion Optimization, Customer Experience, eCommerce, Leadership, Online Testing, Optimization, Personalization, Testing | 10 comments

3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often […]