Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. So here they are:
#1 Tell Good Stories – think Idea Virus by Seth Godin
#2 Make them Sticky – think Made to Stick by Chip and Dan Heath
#3 Package them to be Shareable – think World Wide Rave by David Scott Meerman
#4 Launch them using all available Social Media- think Inbound Marketing by Brian Halligan and Dharmesh Shah
The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible.
Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex dont list a white paper on YouTube)
I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day. This means you need to find a way to take the “core idea” of a piece of content and package / distribute it into every possible niche of social attention.
I think this strategy is exceptionally good for B2B marketers with long lead cycles. It shows a sustained commitment to creating good content and tons of energy around the product or service you are marketing as well as a consistent and aggressive appearance in as many social media channels that make sense for your product or service.
Related posts:
- The 4 C’s of B2B Marketing We’ve all heard about the four P’s of marketing....
- What to look for in a Social Media Marketer? Now that we are beginning to feel the relief of...
- Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG...
- 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the...
- Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media...
Related posts brought to you by Yet Another Related Posts Plugin.
Get email updates
Get RSS updates
Friend me
Follow me
Network with me
Ooh I like it.. thanks for sharing those titles as well. A couple to add to my bookshelf.
@ Tracey – good reads all of them – thanks for commenting
Love how you related each back to a book. I know all those books well (obviously in several cases) so it brings home the point. Thanks for including mine! David
@ David – Glad you liked it – I was sensing a common thread between all of those books! – Thanks for commenting
You have good lists. I’ve read two of the four books already, so I plan to check out the others.
The quote “The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible.” is something that holds true in marketing in entertainment and in business relationships.
Buddy Scalera – http://wordspicturesweb.com/?p=639
@ Buddy – and I would argue at dinner parties too (aided by a little wine of course) thanks for commenting
p
What can I say, Paul, other than “Amen, brother.” Stories, listen, share value, it’s all so true.
@ Jeff – thanks brother!
Great post. These might be better called The 4 S’s to Social Media Marketing: Stories, Sticky, Shareable and Social.
[...] The 4 P’s to Social Media Marketing Ok ok – based on the great response I got… [...]
Content is king, getting everyone within a company to contribute though is not trivial
@Dave – agreed its hard to do – for a starting point – at least if you could identify some thought leaders (say a hand full of them) and get them to start contributing – that will get the ball rolling – IMHO
[...] The 4 P’s to Social Media Marketing Ok ok – based on the great response I got… [...]