The 4 P’s to Social Media Marketing

social-media-marketingOk ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. So here they are:

#1 Tell Good Stories – think Idea Virus by Seth Godin
#2 Make them Sticky – think Made to Stick by Chip and Dan Heath
#3 Package them to be Shareable – think World Wide Rave by David Scott Meerman
#4 Launch them using all available Social Media– think Inbound Marketing by Brian Halligan and Dharmesh Shah

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible.

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex dont list a white paper on YouTube)

I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day. This means you need to find a way to take the “core idea” of a piece of content and package / distribute it into every possible niche of social attention.

I think this strategy is exceptionally good for B2B marketers with long lead cycles. It shows a sustained commitment to creating good content and tons of energy around the product or service you are marketing as well as a consistent and aggressive appearance in as many social media channels that make sense for your product or service.

Slide 1

4Tell Good Stories
4Make them Sticky
4Package them to be Shareable
4Launch them using all available Social Media
4Measure Reach Efficiency and Value
4Max strategy – maximize appearance in channels
4Find a way to take the core idea and distribute into every possible niche of consumer attention
4But maybe only the core one makes money

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