Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. So here they are:
#1 Tell Good Stories – think Idea Virus by Seth Godin
#2 Make them Sticky – think Made to Stick by Chip and Dan Heath
#3 Package them to be Shareable – think World Wide Rave by David Scott Meerman
#4 Launch them using all available Social Media- think Inbound Marketing by Brian Halligan and Dharmesh Shah
The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible.
Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex dont list a white paper on YouTube)
I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day. This means you need to find a way to take the “core idea” of a piece of content and package / distribute it into every possible niche of social attention.
I think this strategy is exceptionally good for B2B marketers with long lead cycles. It shows a sustained commitment to creating good content and tons of energy around the product or service you are marketing as well as a consistent and aggressive appearance in as many social media channels that make sense for your product or service.
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Ooh I like it.. thanks for sharing those titles as well. A couple to add to my bookshelf.
@ Tracey – good reads all of them – thanks for commenting
Love how you related each back to a book. I know all those books well (obviously in several cases) so it brings home the point. Thanks for including mine! David
@ David – Glad you liked it – I was sensing a common thread between all of those books! – Thanks for commenting
You have good lists. I’ve read two of the four books already, so I plan to check out the others.
The quote “The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible.” is something that holds true in marketing in entertainment and in business relationships.
Buddy Scalera – http://wordspicturesweb.com/?p=639
@ Buddy – and I would argue at dinner parties too (aided by a little wine of course) thanks for commenting
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What can I say, Paul, other than “Amen, brother.” Stories, listen, share value, it’s all so true.
@ Jeff – thanks brother!
Great post. These might be better called The 4 S’s to Social Media Marketing: Stories, Sticky, Shareable and Social.
[...] The 4 P’s to Social Media Marketing Ok ok – based on the great response I got… [...]
Content is king, getting everyone within a company to contribute though is not trivial
@Dave – agreed its hard to do – for a starting point – at least if you could identify some thought leaders (say a hand full of them) and get them to start contributing – that will get the ball rolling – IMHO
[...] The 4 P’s to Social Media Marketing Ok ok – based on the great response I got… [...]
“no one cares about your product or service but they do care about how buyers have responded to purchasing it”
This may be the best line I’ve ever read.
Thank you!
Great p-p-post, Paul. .. but why 4 P’s?
@Nick – LOL glad you highlighted that line
@Barry – Its patterned after the old 4 P’s so I guess you could consider these the modern day equivalent of the 4 P’s!
Another great post, Paul.
Always good to be reminded that “no one cares about your product or service”. It’s so true.
I was struggling with a similar concept last week (in my case, the four Ps of Social Selling) but I couldn’t think of enough descriptors that started with P! Guess I shouldn’t have limited myself to just one letter
)
BTW, I have to agree with Brian & Barry that it probably makes sense to call these the 4 S’s of Social Media Marketing, as you mentioned in your 4C’s of B2B Marketing post. My 2 cents.
Keep the great content coming, Paul.
@Marc – you’re right thanks and thanks for commenting
[...] det bliver nævnt, men ikke destomindre er det yderst relevant, og jeg kommer til at tænke på et blogindlæg, som jeg linkede til på min facebookgruppe, hvor de 4 P’er var omskrevet til at passe til de [...]
Do they teach these in schools?? Well they should! Especially in the college level. Who better to take advantage of these then those who use them more frequently. If I could clap my hands while typing I would be clapping right now! Bravo!
i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted .
social media and marketing…
adwords help…