Romi Mahajan leaves Microsoft to Join Metavana as CMO

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned.

Q: Thanks for taking the time to […]

Sincere Marketing – a podcast with Romi Mahajan

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.

So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to once again ennoble the […]

Real Estate, Real AI, Real Value

Submitted article by Romi Mahajan

Chief Commercial Officer, Quantarium

The world of technology is known as much for its hype as it is for its legitimate innovations.  Atone level, this is understandable. Dreamers can only accomplish big things when they dream big and followup on those dreams with supporting rhetoric. At a different level, however, it […]

Are Marketers over indexing on ROI and the return of the Marketing Mix?

Two of my very good friends, Romi Mahajan of the KKM Group and Aseem Badshah of Socedo shot a video discussing our most recent blog post on the Return of the Marketing Mix. Ultimately, marketing is a mix of channels, tactics, and bets, of which some are measurable and some are not. It’s time for […]

The Return of the “Marketing Mix”

Fashions change.

This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from […]

Digital Transformation as an Expression of Business

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In addition, digital transformation is about the inclusion of all potentially interested parties […]

Getting Towards a Mature Data Infrastructure

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

Many business leaders understand this intuitively. As business-users in […]

Webinars

Storytelling Gone Wild: The Key to Creating Viral Content Participants:James Hilliard, Bree Baich, Jamie Turner and Paul Dunay Webinar date: 2/16/16

Social Listening: Harness Marketing Insights from Consumer Conversations Participants:Kevin Hack, Kendra Simpson,Drew Neisser, Will McInnes and Paul Dunay Webinar date: 2/9/16

Omni-Channel Marketing: Creating the Right Mix for Your […]

Microsoft’s Future in Digital Marketing

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, and Microsoft FAST Search Server technology to create great digital experiences for […]

CMO Advice: What to look for when choosing a Social Media or Digital agency?

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take …

1) What do you think is the one most important factor when […]