Comments on: B2B Marketing Content: Lure or Lasso? http://pauldunay.com/b2b-marketing-content-lure-or-lasso/ by Paul Dunay Tue, 07 Feb 2012 17:14:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paul Dunay http://pauldunay.com/b2b-marketing-content-lure-or-lasso/comment-page-1/#comment-1923 Paul Dunay Thu, 18 Feb 2010 21:59:37 +0000 http://pauldunay.com/?p=600#comment-1923 @Dave - Its true - sounds good in practice but its hard to pull off - look to magazines for inspiration - they have been doing it for years! @Dave – Its true – sounds good in practice but its hard to pull off – look to magazines for inspiration – they have been doing it for years!

]]> By: Dave Finkelstein http://pauldunay.com/b2b-marketing-content-lure-or-lasso/comment-page-1/#comment-1911 Dave Finkelstein Thu, 18 Feb 2010 14:37:38 +0000 http://pauldunay.com/?p=600#comment-1911 Great posts. The key to content is instilling discipline in yourself and your colleagues to "bite the bullet" and regularly create value add content For me it's always been easier said than done! Dave Finkelstein Technology SEO www.d4bmarketing.com/blog Great posts. The key to content is instilling discipline in yourself and your colleagues to “bite the bullet” and regularly create value add content

For me it’s always been easier said than done!

Dave Finkelstein
Technology SEO
http://www.d4bmarketing.com/blog

]]> By: Paul Dunay http://pauldunay.com/b2b-marketing-content-lure-or-lasso/comment-page-1/#comment-1792 Paul Dunay Sun, 07 Feb 2010 13:02:06 +0000 http://pauldunay.com/?p=600#comment-1792 @Jeff - Great idea on the podcast and transcript - I can take that one a level higher - try the same in video, do a video interview, sample audio comments to create a podcast and transcribe to make a written post out of it too! @Jeff – Great idea on the podcast and transcript – I can take that one a level higher – try the same in video, do a video interview, sample audio comments to create a podcast and transcribe to make a written post out of it too!

]]> By: Jeff Ogden http://pauldunay.com/b2b-marketing-content-lure-or-lasso/comment-page-1/#comment-1772 Jeff Ogden Fri, 05 Feb 2010 01:19:45 +0000 http://pauldunay.com/?p=600#comment-1772 I've not yet had the pleasure of reading Crush It, but I love the idea of lures and lassos. (P.S. I also really like the look of your new blog in HubSpot, Paul. It looks superb!) The key to content (and I'm big fans of inbound marketing and content mgt) is to find many ways to reuse and re-promote it. One example I learned from Jim Burns at Avitage is to record a thought leader interview (podcast), then commission a transcript. Read it and highlight key comments which lead to multiple blog articles. Jeff Ogden, The Fearless Competitor http://www.fearlesscompetitor.com Find New Customers http://www.findnewcustomers.net I’ve not yet had the pleasure of reading Crush It, but I love the idea of lures and lassos. (P.S. I also really like the look of your new blog in HubSpot, Paul. It looks superb!) The key to content (and I’m big fans of inbound marketing and content mgt) is to find many ways to reuse and re-promote it.

One example I learned from Jim Burns at Avitage is to record a thought leader interview (podcast), then commission a transcript. Read it and highlight key comments which lead to multiple blog articles.

Jeff Ogden, The Fearless Competitor
http://www.fearlesscompetitor.com
Find New Customers
http://www.findnewcustomers.net

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