Podcast

The Big Switch – a podcast with Nicholas Carr

Rather than storing data and software applications down the hall in your office or in a big data center – there is a shift towards storing them on the web. And that’s the shift that Nick Carr has built his book upon.

We (America) need to jump on this paradigm shift to reduce costs in this post Sarbanes Oxley and difficult economic environment if we want to gain competitive advantage for ourselves and for our country. No longer is running enterprise CRM or ERP a competitive advantage – its table stakes.

What does this mean for IT departments? What does this mean for your data security? And most importantly – what does the impact of distributed computing have on marketers? Check out what Nick has to say about all this …

The Big Switch – a podcast with Nicholas Carr

About Nick

A former executive editor of the Harvard Business Review, Nicholas Carr writes and speaks on technology, business, and culture. His 2004 book Does IT Matter?. published by Harvard Business School Press, set off a worldwide debate about the role of computers in business. His widely acclaimed new book, The Big Switch: Rewiring the World, from Edison to Google, examines the rise of “cloud computing” and its implications for business, media and society.

Carr writes regularly for the Financial Times, Strategy & Business and The Guardian. His articles have also appeared in the New York Times, Wired, Business 2.0, The Banker, and Advertising Age as well as on his blog Rough Type. He is a member of the Encyclopedia Britannica’s editorial board of advisors.

In 2005, Optimize magazine named Carr one of the leading thinkers on information technology, and in 2007 eWeek named him one of the 100 most influential people in IT. Earlier in his career, he was a principal at Mercer Management Consulting.

Carr has been a speaker at MIT, Harvard, Wharton, the Kennedy School of Government, NASA, and the Federal Reserve Bank of Dallas as well as at many industry, corporate, and professional events throughout the Americas, Europe, and Asia. He holds a B.A. from Dartmouth College and an M.A., in English literature, from Harvard University.

July 8, 2008by Paul Dunay
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.