Comments on: Bio

By: B2B Demand Generation | 16 Bad Marketing Terms | Fearless Competitor

B2B Demand Generation | 16 Bad Marketing Terms | Fearless Competitor — Mon, 14 Nov 2011 16:02:21 +0000

[...] good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in [...]

By: Pivotcon Profiles the Power of the Social Consumer — Publishing Trends

Pivotcon Profiles the Power of the Social Consumer — Publishing Trends — Tue, 01 Nov 2011 21:14:39 +0000

[...] Paul Dunay of Networked Insights told of the strategy change he made with Electronic Arts in marketing the new release of the Need for Speed video game. EA spent $30 million advertising the previous version, but sales dropped as soon as the ads stopped, and then picked up again. For the new release Dunay first focused on “earned” (word of mouth, social media) and “owned” (company website, email) media—to build credibility and loyalty. EA then juiced the marketing with paid ads after the product got traction. The result? They got greater “awareness and trajectory” but were able to spend 40% less than they had on the previous version! [...]

By: Key Account Acquisition: Selling Business Services « Selling to Big Business

Thu, 21 Jul 2011 19:45:15 +0000

[...] Konrath and Paul Dunay have influenced my thinking and are my heros Posted in Start Your Hunt , new clients, repeat [...]

By: Paul Dunay at the SMASH « MHB WEEKLY: By the students, for the world

Paul Dunay at the SMASH « MHB WEEKLY: By the students, for the world — Mon, 18 Apr 2011 11:03:28 +0000

[...] On April 7th, 2011, the MHB program hosted a social media summit at the USC Davidson Center in downtown Los Angeles. The first-ever SMASH, or Social Media Advanced Skills Huddle, amassed industry professionals, graduate students and professors for short lectures and brainstorming huddles. In the continuing MHB Weekly coverage of the event’s distinguished speakers and key ideas, today looks at social analytics expert Paul Dunay. [...]

By: The SMASH Conference « MHB WEEKLY: By the students, for the world

The SMASH Conference « MHB WEEKLY: By the students, for the world — Fri, 08 Apr 2011 11:22:31 +0000

[...] Paul Dunay Chief Marketing Officer, Networked Insights Follow him on Twitter. [...]

By: B2B Buzz Marketing with Paul Dunay : Inbound Marketing Strategies

B2B Buzz Marketing with Paul Dunay : Inbound Marketing Strategies — Sun, 09 Jan 2011 20:26:26 +0000

[...] buzz marketing with Paul Dunay. I finally got my calendar sync’d up with Paul for this podcast interview. Paul is an award [...]

By: Overcoming the B2B Marcom Manager's Content Conundrum | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:50:04 +0000

[...] What’s your social media diet by Paul Dunay [...]

By: Persuasive Picks for the week of 05/21/10 | PerkettPRsuasion - The PerkettPR Blog

Tue, 01 Jun 2010 17:14:14 +0000

[...] The White Paper Dead for B2B Marketing? This post from Paul Dunay suggests that the white paper is dead and offers several content options that are much better [...]