With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value [...]
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November 7th, 2011 | Tags: Celebrity Endorsement, Kim Kardashian, Online Word-of-Mouth, Social Intelligence | Category: Advertising, Social Media, Thought Leadership, TV | One comment
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I [...] November 2nd, 2011 | Tags: Big Data, blogs, Facebook, forums, Search, Social Data, Twitter, web data | Category: Advertising, behavioral targeting, Facebook, Innovation, Online Advertising, Search, Social Media | One comment
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are [...] October 5th, 2011 | Tags: Advertising, advertising and marketing, advertising week, iab mixx, networked insights | Category: Advertising, Applications, Data Mining, Innovation, Social Media, Social Networking, Strategy | Comment
“Adapt or Die” – Billy Beane Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a [...] September 27th, 2011 | Tags: Data, Markeing, Moneyball, no budget, Social Media, value marketing | Category: Advertising, Buzz Marketing, Innovation, Marketing, Strategy | 2 comments
“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But as a Social media marketer, we believe in the power [...] September 7th, 2011 | Tags: brand advertising, Marketing Strategy, Social media data | Category: Advertising, Branding, Facebook, Social Media, Social Networking | 2 comments
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Instead, [...] July 27th, 2011 | Tags: Eric Northman, HBO, Social Media Analytics, social media conversation, Sookie Stackhouse, topic discovery, True Blood | Category: Advertising, Branding, Data Mining, Innovation, Media, Social Media | Comment
Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As [...] July 13th, 2011 | Tags: Celebrity Endorsements, James Bond, Lady Gaga, Product Placement, Social Intelligence | Category: Advertising, Buzz Marketing, Innovation, Interactive Marketing, Social Media, Social Networking | One comment
Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We need [...] June 22nd, 2011 | Category: Advertising, behavioral targeting, Branding, Content Marketing, Conversational Marketing, Interactive Marketing, Leadership, Marketing, Media, Online Advertising, Social Media, Social Networking, Strategy | 7 comments
So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? Same dollars just more effective. [...] June 1st, 2011 | Tags: Advertising, B2B Marketing, B2C Marketing, Marketing Effectiveness, Marketing ROI | Category: Advertising, Data Mining, Innovation, Media, Online Advertising, Pay Per Click, SEO, Social Media, Social Networking, Strategy | 2 comments
Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos [...] May 18th, 2011 | Tags: Earned Media, Owned Media, Paid Media, POEM | Category: Advertising, Innovation, Media, Social Media | One comment
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