Behavioral Targeting | Social Media Darwinism

Use Facebook Data to Unlock Consumer Affinity

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.

When I [...]

Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization.

So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We need [...]

Ideal Customer Persona – made with Social Data

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

What if there was a [...]

Facebook Advertising for Dummies (Wiley)

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. And many large advertisers, [...]

10 BtoB Marketers Predictions for 2010

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not [...]

Oh Behave! – Hidden Forces that Shape Irrational Behavior

When marketers design a marketing campaign – we typically design them for “rational” buyers. But do buyers ever act rational?

And what about us?

When we make decisions we think we’re in control and making rational choices. But are we?

Dan Ariely a faculty member at MIT’s Sloan School of Management and member of the Media Lab has [...]

Market to Change Customer Behavior, not Attitudes

Harvard Business School professor John Quelch once said “The purpose of marketing… should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come under siege.

Within his quote is the idea [...]

Forget Metrics and Start Behavioral Targeting!

Cost per click, cost per acquisition, pay per click, hits, time spent, unique users, unique visitors… the list goes on and on. With a bevy of systems and channels for marketing, how does a marketer make sense of it all?

Well, fuggedabout metrics and start building your behavioral targeting systems – ASAP!

Let me explain. I don’t [...]