Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...]

March 2nd, 2010 | Category: Blogging, Branding, Buzz Marketing, Communities, Content Marketing, Conversational Marketing, Inbound Marketing, Interactive Marketing, Social Media, Twitter | 4 comments

4 P's to Social Media Marketing

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it [...]

January 21st, 2010 | Category: Advertising, Branding, Buzz Marketing, Content Marketing, Inbound Marketing, Interactive Marketing, Lead Generation, Lead Nurturing, Social Media, Strategy | 13 comments

4 C's of B2B Marketing

We’ve all heard about the four P’s of marketing.

Product
Price
Placement
Promotion

The four P’s were created mainly to describe the ideal “marketing mix”. The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is [...]

January 19th, 2010 | Category: Branding, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing, Sales, Social Media, Strategy, Thought Leadership | 23 comments

Sharing is how you build a Brand

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.” And I couldn’t help but agree.

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing [...]

January 14th, 2010 | Category: Blogging, Branding, Content Marketing, Facebook, Inbound Marketing, Lead Generation, Social Media, Social Networking | 4 comments

If I had a dollar …

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities.

They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don’t we all).

I suggested a [...]

April 28th, 2009 | Category: Branding, Content Marketing, Lead Generation, Lead Nurturing, Strategy | 13 comments

The Future of Advertising is one word ...

Contextual

Now I know this isnt such a new statement – but consider these clues …

When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release [...]

March 25th, 2009 | Category: Advertising, Branding, Content Marketing, Interactive Marketing, Online Advertising | 10 comments

Personal Brands RULE on Social Networks

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction [...]

March 16th, 2009 | Category: Blogging, Branding, Facebook, Social Media, Social Networking | 3 comments

The Sin of Inclusion

The IT Services Marketing Association (ITSMA) recently did an interview with Malcolm Frank the Senior Vice President, Chief Strategy Officer and Chief Marketing Officer for Cognizant. In the interview Malcolm talked about 5 messaging traps that IT Marketers tend to fall into.

While I agree with all 5 traps that he identified – I felt this [...]

January 8th, 2009 | Category: Branding | One comment

Statistics on Advertising during a Recession

I think Seth Godin outlined Marketing’s Catch 22 best in his book The Purple Cow – (and I am paraphrasing here) – when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.

As marketers we are so often faced with the dilemma of having [...]

November 20th, 2008 | Category: Advertising, Branding, Leadership | 10 comments

Crowds have no leaders!

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.

But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make [...]

November 3rd, 2008 | Category: Advertising, Branding, Communities, Conversational Marketing, Interactive Marketing, Leadership, Social Media, Social Networking | One comment
 
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