Changes in B2B Marketing -- Mad Marketing TV Ep 13

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

Recent changes in B2B marketing
Influencer strategies and why they’re important
Facebook’s IPO and what it means for marketers
New social media tools for B2B marketers
Social data and what it means to B2B marketers

Join Jeff [...]

February 29th, 2012 | Tags: , , , , , , | Category: Advertising, Branding, Content Marketing, Data Mining, Facebook, Lead Generation, Lead Nurturing, Listening, PR, Social Media, Social Networking, Uncategorized | 2 comments

Why 2,000 Facebook Likes Won’t Save Your Job!

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire

Does that sound like your job? I know it sounded like plenty of roles I had within major companies!

But as a Social media marketer, we believe in the power [...]

September 7th, 2011 | Tags: , , | Category: Advertising, Branding, Facebook, Social Media, Social Networking | 2 comments

How Social Media Gave True Blood a Transfusion

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Instead, [...]

July 27th, 2011 | Tags: , , , , , , | Category: Advertising, Branding, Data Mining, Innovation, Media, Social Media | Comment

How much is that Facebook Fan worth anyway?

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to [...]

July 20th, 2011 | Tags: , , , , , , , | Category: Branding, Conversational Marketing, Facebook, Inbound Marketing, Social Media, Social Networking | 13 comments

Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization.

So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We need [...]

June 22nd, 2011 | Category: Advertising, behavioral targeting, Branding, Content Marketing, Conversational Marketing, Interactive Marketing, Leadership, Marketing, Media, Online Advertising, Social Media, Social Networking, Strategy | 7 comments

10 Best Posts of 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as [...]

December 29th, 2010 | Category: Advertising, Blogging, Branding, Buzz Marketing, Content Marketing, Customer Experience, Customer Support, Facebook, Innovation, Interactive Marketing, Listening, Monitoring, Social Media, Social Networking | 2 comments

What a Trifecta of a Year!

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the [...]

December 22nd, 2010 | Category: Advertising, Blogging, Branding, Buzz Marketing, Content Marketing, Customer Support, Facebook, Inbound Marketing, Listening, Social Media, Thought Leadership | 2 comments

B2B Marketing needs a stronger Why

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

This struck [...]

September 8th, 2010 | Category: Advertising, Branding, Communications, Content Marketing, Innovation, Lead Generation, Social Media, Strategy | 12 comments

B2B Marketers Fate Rests in the Hands of a Few

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer [...]

June 9th, 2010 | Category: Advertising, Branding, Communications, Communities, Customer, Lead Generation, Loyalty, Marketing, Strategy | 5 comments

Is The White Paper Dead for B2B Marketing?

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” “Kill the white paper!” they are increasingly telling their clients. “We [...]

May 26th, 2010 | Category: Blogging, Branding, Content Marketing, Interactive Marketing, Lead Generation, Podcasting, Thought Leadership, Twitter, User Generated Content | 52 comments
 
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