Branding | Social Media Darwinism

iPad saves the Page Advertising Business

I was just reading BtoB Magazine’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine [...]

Using Content to Build Trust in B2B Marketing

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today.

But for me – the real story [...]

Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...]

4 P's to Social Media Marketing

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it [...]

4 C's of B2B Marketing

We’ve all heard about the four P’s of marketing.

Product
Price
Placement
Promotion

The four P’s were created mainly to describe the ideal “marketing mix”. The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is [...]

If I had a dollar ...

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities.

They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don’t we all).

I suggested a [...]

The Future of Advertising is one word ...

Contextual

Now I know this isnt such a new statement – but consider these clues …

When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release [...]