Branding | Social Media Darwinism

The Sin of Inclusion

The IT Services Marketing Association (ITSMA) recently did an interview with Malcolm Frank the Senior Vice President, Chief Strategy Officer and Chief Marketing Officer for Cognizant. In the interview Malcolm talked about 5 messaging traps that IT Marketers tend to fall into.

While I agree with all 5 traps that he identified – I felt this [...]

Statistics on Advertising during a Recession

I think Seth Godin outlined Marketing’s Catch 22 best in his book The Purple Cow – (and I am paraphrasing here) – when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.

As marketers we are so often faced with the dilemma of having [...]

Redefining the Role of the CMO

Highlights of a Panel at the Media Convergence Forum featuring:

Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak
Russ Klein – President Global Marketing Strategy, Burger King
Nicholas Utton – CMO, E-Trade Financial

Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

What the CMO role mean to each of you?

Jeff – [...]

Yodle: Managing the Long Tail for the Long Tail!

Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!

However, most small businesses today still don’t have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don’t have [...]

Command & Control Branding: Not Dead Yet?

For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on every wall and train [...]

Brand as a Dialog

An interesting study from the University of Texas recently showed that the typical information posted on social networking sites – favorite books, movies, music, and quotes; major; hometown; and similar personal items – doesn’t always give others an accurate impression of you.

When the researchers tested so called “friends” of a user on basic questions like [...]