Business Intelligence | Social Media Darwinism

How important is real-time data? It’s all relative

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority?

Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time [...]

Is Sentiment Making Brands Stupid?

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

So I have been thinking about a parallel article that would apply in the [...]

Use Social Media to set Smart Media strategies

Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what?

First, recognize that there are too many potential consumer touch-point opportunities offered [...]

Consolidate and Coordinate your Media

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you.

Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article. [...]

Shadow Pipeline – accounting for the missing dollars

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact [...]

10 BtoB Marketers Predictions for 2010

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not [...]

CMO Challenges in Driving Data into Insights

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined!

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources [...]