Shadow Pipeline – accounting for the missing dollars

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact […]

10 BtoB Marketers Predictions for 2010

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not […]

CMO Challenges in Driving Data into Insights

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined!

With all this data the question many CMOs wrestle with is – How to manage so much data from so many […]