Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor [...] [...]
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November 9th, 2011 | Tags: CEO, CFO, Customer Support, Facebook, Jive, LinkedIn Groups, Twitter | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment “Adapt or Die” – Billy Beane Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by [...] [...] September 27th, 2011 | Tags: Data, Markeing, Moneyball, no budget, Social Media, value marketing | Category: Advertising, Buzz Marketing, Innovation, Marketing, Strategy | 2 comments Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As [...] [...] July 13th, 2011 | Tags: Celebrity Endorsements, James Bond, Lady Gaga, Product Placement, Social Intelligence | Category: Advertising, Buzz Marketing, Innovation, Interactive Marketing, Social Media, Social Networking | One comment I had the pleasure of meeting the team from Jelli (http://www.jelli.com) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. The site I have to admit is so [...] [...] July 6th, 2011 | Tags: Crowdsourced Radio, Jateen Parekh, Jelli, Pandora, Radio, WPST | Category: Buzz Marketing, Content Marketing, Crowdsourcing, Data Mining, Innovation, Social Media | Comment Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in [...] [...] April 6th, 2011 | Tags: Earned Media, Owned Media, Paid Media, POEM, Social Insights | Category: Advertising, Buzz Marketing, Data Mining, Innovation, Interactive Marketing, Media, Social Media, Social Networking | 2 comments Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. [...] March 1st, 2011 | Tags: Social Insights, Social Media, Social Media Analytics, Social Media Monitoring | Category: Blogging, Buzz Marketing, Data Mining, Facebook, Innovation, Interactive Marketing, Listening, Location Based Services, Mobile, Monitoring, Podcasting, Reputation Monitoring, Social Media, Social Networking, Support, Thought Leadership, User Generated Content | 34 comments Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as [...] [...] December 29th, 2010 | Category: Advertising, Blogging, Branding, Buzz Marketing, Content Marketing, Customer Experience, Customer Support, Facebook, Innovation, Interactive Marketing, Listening, Monitoring, Social Media, Social Networking | 2 comments Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year [...] [...] December 22nd, 2010 | Category: Advertising, Blogging, Branding, Buzz Marketing, Content Marketing, Customer Support, Facebook, Inbound Marketing, Listening, Social Media, Thought Leadership | 2 comments Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways [...] [...] December 8th, 2010 | Category: Advertising, Applications, Buzz Marketing, Commerce, Communications, Conversational Marketing, Customer Experience, Customer Support, Facebook, Mobile, Monitoring, Online Advertising, Pay Per Click, Reputation Management, Reputation Monitoring, SEO, Social Media, Social Networking, Strategy, Thought Leadership, Twitter | 35 comments Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins [...] [...] October 20th, 2010 | Category: Applications, Buzz Marketing, Content Marketing, Crowdsourcing, Facebook, Social Media, Social Networking | 3 comments |
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