Will Facebook replace your B2B Marketing email system?

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan.

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business.  What seemed like a pretty basic message [...]

March 4th, 2010 | Category: Buzz Marketing, Communications, Facebook, Interactive Marketing, Social Media, Social Networking, email Marketing | 4 comments

Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...]

March 2nd, 2010 | Category: Blogging, Branding, Buzz Marketing, Communities, Content Marketing, Conversational Marketing, Inbound Marketing, Interactive Marketing, Social Media, Twitter | 4 comments

Going Mobile with B2B Marketing - Part II

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers.

Now we want to move into the content. I would say that if  “Content is King” on the internet “Context is Queen” on mobile.  With only [...]

February 25th, 2010 | Category: Advertising, Buzz Marketing, Mobile | Comment

Going Mobile with B2B Marketing

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream.

As a marketer I always like to play the “odds not the lottery” and to me when you have a market of 3.3 Billion Handsets worldwide (half the population) versus only 1 Billion PC’s [...]

February 23rd, 2010 | Category: Advertising, Buzz Marketing, Mobile | 6 comments

Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...]

January 28th, 2010 | Category: Blogging, Buzz Marketing, Communications, Communities, Inbound Marketing, Interactive Marketing, Media, PR, Social Media, Twitter | 12 comments

4 P's to Social Media Marketing

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it [...]

January 21st, 2010 | Category: Advertising, Branding, Buzz Marketing, Content Marketing, Inbound Marketing, Interactive Marketing, Lead Generation, Lead Nurturing, Social Media, Strategy | 13 comments

What you can learn from Mister Splashy Pants

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the [...]

January 12th, 2010 | Category: Buzz Marketing, Cause Marketing, Crowdsourcing, PR, Social Media | 3 comments

My Blog got me a New Job and a Book Deal!

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the [...]

February 27th, 2009 | Category: Blogging, Buzz Marketing, Personal Branding, Social Networking | 18 comments

Facebook as the Media

An interesting trend has started to happen with Facebook lately – Media events are turning into Facebook groups!

Sure everyone friended Chesley Sullenberger after he successfully landed his US Airplane in the Hudson or friended Michael Phelps after he (fill in the blank)

But 2 media worthy events – this week – have both turned into Facebook [...]

February 17th, 2009 | Category: Buzz Marketing, Facebook, PR | Comment

World Wide Rave – Works!

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March

There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from [...]

February 16th, 2009 | Category: Buzz Marketing, Content Marketing, Interactive Marketing, Lead Generation, Lead Nurturing | 5 comments
 
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