What you can learn from Mister Splashy Pants

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the [...]

January 12th, 2010 | Category: Buzz Marketing, Cause Marketing, Crowdsourcing, PR, Social Media | 3 comments

Successfully Engaging Customers with a Cause

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans

13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was [...]

November 10th, 2008 | Category: Cause Marketing, Social Media | 4 comments