11 B2B Marketing Predictions for 2011

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

Here are 11 concrete ways I [...]

December 8th, 2010 | Category: Advertising, Applications, Buzz Marketing, Commerce, Communications, Conversational Marketing, Customer Experience, Customer Support, Facebook, Mobile, Monitoring, Online Advertising, Pay Per Click, Reputation Management, Reputation Monitoring, SEO, Social Media, Social Networking, Strategy, Thought Leadership, Twitter | 27 comments

Facebook can’t be stopped and here’s why!

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. And a question I [...]

October 6th, 2010 | Category: Advertising, Applications, behavioral targeting, Commerce, Facebook, Online Advertising, Social Networking | 6 comments

How Social Commerce leads to Advocacy Based Marketing (ABM)

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.

So what you say?

Facebook Connect [...]

August 4th, 2009 | Category: Commerce, Facebook, Social Networking | 6 comments