Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...]

March 2nd, 2010 | Category: Blogging, Branding, Buzz Marketing, Communities, Content Marketing, Conversational Marketing, Inbound Marketing, Interactive Marketing, Social Media, Twitter | 4 comments

B2B Marketing: Trust + Community = ROI

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from [...]

February 9th, 2010 | Category: Communications, Communities, Content Marketing, Inbound Marketing, Interactive Marketing, PR, Personal Branding, ROI, Social Media, Social Networking | 6 comments

Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...]

January 28th, 2010 | Category: Blogging, Buzz Marketing, Communications, Communities, Inbound Marketing, Interactive Marketing, Media, PR, Social Media, Twitter | 13 comments

Crowds have no leaders!

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.

But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make [...]

November 3rd, 2008 | Category: Advertising, Branding, Communities, Conversational Marketing, Interactive Marketing, Leadership, Social Media, Social Networking | One comment

Web 2.0 Expo – cool stuff seen on the floor of the show

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo

Ascentium – A model for the agency of the future

I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology [...]

September 22nd, 2008 | Category: Advertising, Buzz Marketing, Communities, Enterprise 2.0, Interactive Marketing, Lead Nurturing, Social Media, Social Networking, Web 2.0 | Comment

Social Networking: Expanding Beyond the Youth Market and into Business – a podcast with Dotster’s Catherine Brown

Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social Network)!

But to fill this demand many new social network software’s and asp’s [...]

August 20th, 2008 | Category: Communities, Social Networking | One comment

For Social Media, Reach is found in the Long Tail!

When it comes to Social Media there has been tons of talk about those few influencers who are able to spread your message like wild fire. But finding those few influencers has been the proverbial challenge.

Several good books have been written about this topic by some really smart people. But when doing some data mining [...]

August 6th, 2008 | Category: Blogging, Communities, Interactive Marketing, Social Media, Web 2.0 | 7 comments

Searching Communities and Forums – a podcast with Twing

Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests.

While blogs and social [...]

July 23rd, 2008 | Category: Buzz Marketing, Communities, Web 2.0 | Comment

Unleash your Community on the Election!

One of my most trusted friends and mentors recently joined a very intriguing company called – SuccessFactors (stock symbol SFSF). They specialize in HR software with a SaaS product that is second to none in the market.

From a marketing and social media perspective several things about this company got my attention and my envy as [...]

June 9th, 2008 | Category: Communities, Enterprise 2.0 | One comment

Can a community be successful with low brand awareness?

Ok, here is something I’m wrestling with: Can a community be successful with low brand awareness?

If you are a big tech brand like Dell or Microsoft, you have no problem launching a community. In fact, many of these organizations have several communities.

But what if you are a small SaaS vendor? Forget costs for one moment, [...]

April 20th, 2008 | Category: Communities | 20 comments
 
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